2013年5月15日 星期三

Technology Optimization to Further Enhance Passengers' Airport Experience

By 2020, it might be possible for 80 per cent of the passengers travelling through the world's international airports to only have to deal with machines, and not interact with human beings at all, as they pass through fully automated check-ins and immigration counters, aviation technology experts said in Dubai.

Speaking on optimizing technology to create SMART terminals of the future, on the concluding day of the Global Airport Leaders' Forum (GALF), Mr. Francesco Violante, Chief Executive Officer, SITA , said that this would reduce congestion in airports and dependence on labour and greatly improve the overall efficiency and time saving. "Imagine this technology which will also help airport operators to geo-locate you through your phone etc, and send you specific information that would be of interest to you, enabling you to go shopping for discount deals you want, collect your boarding card as you enter the aircraft, in short absolutely eliminate all the hassle that makes air travel so stressful right now," Mr. Violante suggested.

According to Mr. Hussein Dabbas, Vice President, Middle East and North Africa, IATA, such technology was now a reality thanks also to the huge investments in the airports infrastructure, which would have been difficult to imagine even a decade ago. He said: "Growth of passenger numbers has been phenomenal - by 2020 - almost 95 million passengers are expected to cross Dubai International airport and infrastructure needs to keep up. About 50 per cent people prefer using machines rather than checking-in and passing security check conventionally, according to real time Location system. Most people find processes at the airports to be the most troublesome part of their journey at present, he added. The governments are realizing what aviation brings in to the GDP - in the case of the UAE alone this is 15 per cent currently. They are realizing the importance of facilitation of passengers - countries realize today that creating hub airports like in Singapore or Dubai are a great asset, fuelling infrastructure growth elsewhere.

The airline industry, growing 6 to 8 per cent annually, requires countries that are forward-looking to invest heavily to keep themselves ahead of the competition and become SMART airports, Mr. Dabbas said. Jordan, Kingdom of Saudi Arabia and several other countries are privatizing the airports operations, touting them as the service sectors. Mr. Thani Al Zaffin, Director General, Emaratech, said: "Dubai International Airport handled 55 million passengers in 2012, and is looking at 95 million in the year 2020. There is an expansion to Concourse 1 and 2 and Al Maktoum International is becoming operational for passengers in October this year. Everyone is now doing their part to ensure efficiency, and we hope that with the introduction of e-Gates in a big way, we will help facilitate the process even more." Mr. Dabbas sounded a note of caution about the obvious fallout of the rapid growth. "We should expect problems. There is huge congestion in the air. The planes circling over Dubai, especially going East from the UAE at peak hours, have to endure heavy congestion. Flights have to circle for 40 minutes waiting for a slot to take off. There is a need to look at the bigger picture and air traffic control has to step up," he said.

The Square Stand is made out of molded white plastic and swivels either to the merchant or to the customer. It bolts to a checkout counter or a cash register box and runs Square's point-of-sale application called Square Register. It comes equipped with a credit card reader and USB ports as well as a bar code scanner, receipt printer and rtls.

“When I was an undergrad at USC, taking my first developmental psychology class, I realized that the way they were characterizing different types of parents just didn’t seem to fit Asian American models,” says Kim. “They talked about authoritarian, authoritative, permissive and negligent parenting, and none of them seemed to really match the families I saw around me. And then I learned about the ‘achievement-adjustment paradox’: Among European American kids, you see that social and mental health goes hand in hand with academic success, but that’s not the case with Asian American kids. And I thought, there must be some kind of linkage with Asian parenting styles.”

As a doctoral student at the University of California at Davis, Kim decided to focus her research on parenting techniques of Asian American immigrants, and recruited over 400 Bay Area Chinese American households into a longitudinal research program — assessing the parenting of mothers and fathers on eight different dimensions, four positive and four negative, and tracking how these profiles evolved over the course of eight years, while also measuring the academic success and emotional health of their children.

The parents were ultimately divided into four categories. Those with low positive, high negative characteristics (essentially, cold and remote yet strict and controlling) were dubbed “Harsh”; those with high positive, low negative characteristics (warm, engaged and flexible) were dubbed “Supportive,” and those with low positive and low negative (distant and laissez-faire) were dubbed “Easygoing.”

Kim wasn’t sure what to call the final category, who scored high on both positive and negative characteristics — until Amy Chua’s 2011 book “Battle Hymn of the Tiger Mother” was released, unleashing the controversy that continues to this day. Kim realized that the high positive-high negative profile mapped closely to the “Tiger Parent” persona, and decided to give the quadrant that name.

“As we reviewed the data, we were really surprised at what we found,” says Kim. “When we looked at mean GPA, the Supportive parents had kids that were substantially higher than any other group — including Tiger parents. In fact, by the end of our study, with the kids in high school, kids with Supportive parents had mean GPAs of 3.4, and kids with Tiger parents had 3.0. That’s a huge gap.”

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